Instagram, the photo sharing platform has around 500 million monthly active users. Who wouldn't want to reach such a wide audience? Celebrities, politicians and other public figures have a large following on social media, but that's not all. According to a report, many top politicians have resorted to buying followers. Indeed, it is important to note that famous accounts very often use the purchase of followers on Instagram, Facebook and other social networks. So why not you ?
In addition, we know how difficult it is to gain subscribers naturally on an ultra-competitive platform like Instagram. A shortcut can be hard to resist. But why buy followers and is it worth it? Get the answers to your question in this article.
Social networks: why buy followers?
Everyone wants to be popular on social media. Your content might be good, but won't it look better if it gets 10,000 likes? Whether you're an influencer who wants to get attention for your content or a rising brand who wants more leads, popularity metrics like follower count are important. The result ? There are more and more profiles that decide to buy likes, followers and views in order to gain popularity.
On the other hand, buying followers has resulted in almost 150 million fake accounts on Instagram alone. Influencers are particularly sensitive to this problem. As the number of followers allows influencers to seduce brands, they are tempted to resort to shady methods such as buying fake accounts and this can be very detrimental.
Today, it is possible to buy real followers, likes and views with active and 100% real accounts. Indeed, there are platforms that offer this type of service to individuals, companies and public figures in order to boost their visibility and manage to stand out from the crowd.
Having many followers: what are the advantages?
Social networks are more accessible than ever these days. Almost everyone has an account on Facebook, Instagram, Snapchat, etc. If for some it is a way to stay in touch with the world, for others it is a good way to pass the time. So you can also spend your time on apps like Instagram. And make it a productive activity, especially if you have a lot of subscribers.
Gain more social media followers
Once you have accumulated a significant number of followers, you become more visible. Your profile will be visible to your followers' followers. This will help you get more followers. Also, once you reach a certain number of followers, your posts will start appearing in Instagram’s “Explore” page. And that's the kind of notoriety that users seek through Instagram.
Get more clicks on your website
In the biography part of Instagram, there is a section where you can add your website link. When you have many followers, people are interested in your business. This will entice them to click on the link and follow it, which will lead them to your website. This is another way to make your business favorably influenced by the number of Instagram followers.
Improve your notoriety on social networks
Social networks are used to gain as much notoriety as possible. When many people like you and show their interest in you, it definitely makes you happier. And fame also has its own perks. The people around you, like your friends, will have a better image of you and you will have a good reputation. Fame attracts more opportunities.
For a business account, you can get more customers. The reason people open a business account on Instagram is to grow their business. A business only grows on a social media platform if many users view your services and products.
If you have many followers, it will increase the number of potential users who can discover your business. If you can attract new customers, your credibility will be affected. Your customers and prospects will see that your business is becoming more and more popular, which will allow you to gain more of their trust. A significant asset for professionals!
Purchases of fake accounts: what penalties?
In November 2018, the Instagram network announced that it would take action against inauthentic activity on its platform in order to maintain its values and credibility. Moderators began deleting likes, followers and comments suspected of coming from fake accounts, such as those purchased from third-party apps.
Using advanced tools, Instagram identifies fake accounts and sends them an in-app alert notifying them that their fake engagement has been spotted. Platform officials said many users with high follower counts or high engagement rates are being watched closely. And Instagram is not the only platform that is interested in these suspicious activities and fake accounts that can mislead users.
Also be aware that if you persist in buying followers that turn out to be fake accounts, you may face consequences such as having your account blocked, as this practice violates the platform's guidelines and terms of use.
On the other hand, having fake accounts like followers will end up discrediting you. Indeed, this will help you get early engagement, but that will quickly decrease since fake accounts will not interact with you during your posts. In other words, it is a useless investment which, in addition to bringing you nothing, can expose you to penalties.
