Based on more than 200 points, Google SEO is quite precise in its queries. This is why optimizing your site is a long-term job. So, how to improve the SEO of your WordPress site? Let's see that right now!
The first steps to take to improve SEO
Whether your site is already in place or you are in the process of creating it, you will have to put in place certain levers to help your SEO. Indeed, to improve the visibility of your site, you must:
- choose the right theme
- secure your site
- define important keywords
In this way, you build the foundations of your site as healthily as possible. Solid “foundations” make it possible not to overload your WordPress unnecessarily and to offer it clean code. Taking care of the code of your site from the start considerably improves the user experience.
Choose the right theme
Choosing the right theme is an important part of building your WordPress. The theme is the first thing that the reader perceives as soon as he arrives on your site. This element includes both the appearance of your WordPress, but also all its features.
On the CMS, you have a large selection of themes at your disposal. However, many are not suitable for all applications. While most look decent, their functionality is often very limited.
Most often, to take full advantage of the theme you have chosen, you will need to purchase the professional version. But before making expenses, it will be necessary to check certain points.
For example, make sure the chosen theme is "responsive". A " responsive " theme will allow your site to be displayed on all connection platforms such as computers or mobile phones.
At the time of the democratization of smartphones, this feature is essential if you want to attract as many people as possible to your WordPress.
Securing your site
To secure your site, the installation of the SSL certificate is essential. It switches your URLs to HTTPS and displays a padlock next to your WordPress address. This padlock means that the connection is secure between the web server and the browser. This element may seem insignificant, but it is taken very seriously by Google, which prioritizes security in its SEO criteria.
Thanks to the SSL certificate, the encryption is reinforced and the users of your site do not risk any theft of sensitive data. Functionality offered by your host, you just need to connect to your Cpanel or your Plesk to activate this option.
Define important keywords to improve SEO
Finally, you will be able to define the main keyword of your site and develop all the semantic field of your niche around it. However, you will have to respect certain rules concerning your keywords. For these to be impactful, you will need to place them in:
- The title of your article
- The meta title
- The meta description
- The article itself by implanting it regularly
Also, do not hesitate to use dedicated software to define your keywords. Going through these, you study the relevance of the chosen phrase and discover its popularity. By using popular keywords, and optimizing the SEO of your site, it is possible to attract a lot of visitors.
Improve SEO using plugins
The other possibility to improve the SEO of your WordPress is to use certain plugins. The best known of them, and perhaps the most used, is Yoast. This software allows you to work on the main elements playing on the improvement of SEO. By optimizing the length of sentences or the percentage of transition words, Yoast is a very useful companion for your SEO.
Many other extensions exist to improve your SEO. Be it SEMrush or SEO Framework Plugin, all of them will help you in your quest for the top spot in Google.
Use the tools offered by Google
The suite of tools offered by Google is also an element to take into consideration and use to improve the SEO of your WordPress. The Google Search Console will help you by highlighting the analyzes relating to visitors searching for your site. It will also allow you to create a sitemap to be able to index each of your WordPress pages in Google. This sitemap is essential to achieve a good place in the SERPs.
Google Analytics will give you the opportunity to study the behavior of your visitors. From this tool, it will be possible to:
- know the geographical location of your readers
- study their journey on your site
- raise the bounce rate
- know how your visitors found your site (social networks, organic search, etc.)
Finally, Google Insight will offer you details on the various weak points of your site. Indeed, a site that is too slow and poorly optimized photos can greatly harm the SEO of your WordPress. Thanks to Insight, you will be able to improve each element and enjoy a fluid and pleasant site to visit.
Improving your WordPress SEO will take some work and knowledge. Whether you are just starting out on the platform, or want to optimize an existing site, it will take some time to dedicate to this task.
To save time and be sure to have a really referenced WordPress, call on an expert. Web marketing agencies will help you improve your site on a daily basis.
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