SEO agency: why entrust your SEO to SEO experts?
Are you looking to be more visible on Google and increase your organic traffic? Why use an SEO agency to optimize your SEO?
An SEO agency is for a website the equivalent of a preparer for a competition car. For a website, its SEO performance is measured on search engines, for a racing car, it is its position on the finish line.
SEO is the English acronym for "Search Engine Optimization". SEO activities consist of improving the positioning of a website on search engines by different optimization techniques.
What is an SEO agency?
An SEO agency is a web agency or a webmarketing agency expert in natural referencing. The primary objective of an SEO agency is to help you improve the positioning of your web pages on search engines, resulting in an increase in your organic traffic and your sales.
SEO agencies are not the only ones to offer organic SEO services. Depending on your needs, you can entrust your web referencing to web service providers with the following names:
- SEO Consultant, SEO Expert, Internet Consultant,
- SEO agency, webmarketing agency,
- Digital agency, natural referencing agency,
- Traffic manager, SEO manager, web referencing manager,
- Professional referrer, natural referrer, web referrer,
- Consultant in natural referencing, consultant in web referencing,
- Organic SEO Consultant...
All these natural referencing specialists are perfectly capable of advancing your website on Google. However, there are two main families of SEO service providers:
- Those whose services are mainly focused on auditing, consulting and training (SEO experts, SEO consultants, etc.), they often work alone or with partners.
- SEO agencies that also offer SEO-oriented development services in addition to SEO consulting and strategy. An SEO agency often brings together all the necessary expertise to cover all SEO-related activities.
Why use a SEO agency?
By way of introduction, an SEO agency or SEO agency masters all SEO techniques and tips. Its main objective is to increase the visibility of your website on Google.
A well-referenced website is one of the best ways to increase the visibility of your business, both for a BtoC and BtoB business, from the showcase site to the e-commerce site. On the other hand, if your site is poorly positioned on Google, it will not be visible and will not fulfill its function. You will then be obliged to capture your visitors via AdWords campaigns.
To improve your positioning on Google, you can try the experiment with your own resources, with the risk of poor management of your SEO. In the long term, poor management of your SEO will be harmful to your website.
Indeed, the activity of Internet referencing is a profession in its own right. It requires both expertise in SEO, field experience as well as a watch on the evolution of search engines and the trends of Internet users' searches.
5 reasons to entrust your visibility to an SEO agency
- The SEO optimization of a site requires multiple skills, with very often several different job profiles (SEO consultant, web editor, developer, web-designer, etc.), an SEO agency has all these resources.
- For an optimal referencing, it is necessary to respect approximately 200 recommendations of Google.
- In the activity of natural referencing, the evolutions of search engines are continuous. It is therefore essential to stay on standby so as not to miss SEO opportunities such as position zero or the Google AMP format.
- Natural referencing requires the mastery of many tools, some are free (Google Analytics, Google Search Console, PageSpeed Insights, Alize, …) and many others are paid (Yooda SEEURANK, Yooda INSIGHT, Majestic SEO, GTmetrix, Semrush, … ).
- In the majority of cases, outsourcing natural referencing is more profitable and more efficient than in-house management.
For all these reasons, and especially if you have strong ambitions in terms of SEO, the use of an SEO agency is strongly recommended.
The mission of an SEO agency and its activities
The main mission of an SEO agency is therefore to position your web pages in the first results of Google on targeted keywords. To improve the positioning of your web pages, an SEO agency will use at least the following levers:
- The technical optimization of your website (optimization of its structure, its tree structure, loading times, markup, etc.).
- Optimizing the editorial content of each page through the choice of the right keywords and web writing.
- Netlinking with the creation of good backlinks to improve the notoriety of your site.
- Analysis of user signals and improvement of UX.
The main activities of an SEO company
Technical and editorial audits
- Semantic analysis,
- The choice of key expressions,
- Positioning reports,
- Analysis of your backlinks,
- The identification of blocking factors, …
Co-creation of your SEO strategy
- The definition of objectives,
- Technical recommendations,
- Choosing the right keywords
- The technical optimization of your site,
- Optimization of editorial content,
- Notoriety objectives with netlinking, …
The implementation of the jointly validated SEO strategy
- The implementation of SEO actions,
- Writing meta tags,
- content marketing
- Netlinking actions,
- Optimization of editorial content, …
Reporting and monitoring of SEO actions
- Monitoring the implementation of recommended SEO actions,
- Monitoring the positioning of your web pages in Google results,
- Traffic and conversion analysis, …
Competitive intelligence and developments in search engines
- Evolutions of referencing techniques,
- Monitoring search engine algorithms,
- Changes in search behavior,
- The benchmarking of competing sites and the search for partners,…
How to work with an SEO agency?
If you do not have any internal resources, you can entrust all aspects of your web referencing to an SEO agency. It's his job. Still, demand detailed reports and do not hesitate to set up regular positioning audits.
For example, avoid letting an SEO agency do everything for you, you will have to devote time to it to get involved. A successful SEO strategy is the result of teamwork between the agency and its client.
If you have internal resources dedicated to web marketing, the use of an SEO agency may be temporary, the time to train your teams in the main concepts of SEO. We must not lose sight of the fact that you are in the best position to contribute to the enrichment of your website.
Indeed, some SEO actions such as content writing can be carried out independently after training. Another example, some SEO software can help you detect duplicate tags.
Over the long term, you will get a better return on investment with internal SEO management involving your teams. With in-house management, you can consult your SEO agency only for advice, and possibly for the management of your SEO strategy.
You can also choose a posteriori support, this will allow you to have the outside point of view of an SEO expert. This intervention can allow you to have an outside opinion on the quality of your web pages and to correct certain aspects of your SEO strategy.
The role of an SEO agency is also to understand all your SEO issues. She is able to put herself in the shoes of Internet users and Google to improve your SEO traffic.
Conclusion
Each situation is unique and deserves a personalized approach with appropriate SEO advice. If you have strong ambitions in terms of positioning, do not hesitate to contact us.
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