How to choose the right SEO agency?
Search Engine Optimization or SEO is an important component of your digital strategy.
If your website receives no or few visits, it is surely that it is poorly referenced in the search results. A web SEO agency helps you adopt the right SEO strategy to gain visibility!
However, natural referencing is a subtle art. Not everyone can improvise as a “referrer”, it is important to choose the right service provider.
Understand the role of a SEO agency
A web referencing agency implements a set of techniques to improve the referencing of websites. But to have a real return on investment, you have to be visible in the right place.
Keyword research and content creation
It is not enough to be referenced on a randomly chosen keyword. A good SEO agency, after having carried out a complete SEO audit, studies your target and their search intentions. It will deduce a selection of keywords related to your activity, but also to the “way of thinking” of your audience. These words or expressions will be integrated into the textual content of your website.
Netlinking: link creation
The role of a web agency is also to improve the notoriety of your website in order to make it more visible to search engines.
De manière simplifiée, plus on parlera de vous, plus Google vous considérera comme digne d’intérêt.
Simply put, the more people talk about you, the more Google will consider you worthy of interest.
Your agency will then create backlinks on the web, that is to say links pointing to your site. But be careful, these links must be as natural as possible.
It is useless to create links from sites that have nothing to do with your activity or that have little notoriety in your field.
Google may detect inconsistencies that will cause you to lose places in the long term.
Technical optimization
Your SEO agency also has the mission of carrying out on-site technical improvements.
Loading time, URL, SiteMap, HTML tags are all parameters to take into account to reference a website.
Thus, an SEO agency will work on the tree structure of your site, in order to allow search engines to quickly identify its various contents.
- It will ensure that the site loading speed does not exceed 3 seconds.
- It will ensure the optimization of the tags or the robots.txt file of your site.
Identify your needs and goals
- If it is a redesign of your website, this allows you to perform a light audit to identify problems around your SEO. And helps you clearly communicate your needs to the service provider.
- If it is a website creation, this allows you to understand the actions taken and to follow the evolution of your SEO.
Check the seriousness of an SEO agency
1. Analyze your E-reputation
2. Test the positioning of the SEO agency
3. Ask for customer references and verify them
4. Ensure the financial health of your SEO agency
5. Request an interview with your future SEO agency
- What SEO tools are used?
- Does it have references in your sector of activity?
- What SEO techniques are used?
- Is it able to carry out a quick audit of your site?
- Is she interested in your activity, your target?
- This will allow you to assess their skills as well.
De manière simplifiée, plus on parlera de vous, plus Google vous considérera comme digne d’intérêt.
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