Guest blogging, a technique to boost your audience

 Perfect for attracting a large number of visitors, guest blogging offers site owners greater visibility. Technique developed since always on Google, you will be able thanks to the incoming links to improve your referencing.

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But what is guest blogging? What are the terms to impose when hosting a third-party article? Today, focus on guest blogging and its audience-boosting effect.

What is Guest Blogging?

Guest blogging, or guest posting, is the term used to refer to content written by a third party. In these contents, anchor links are placed to attract new readers to the writer's blog. Most of the time, bloggers who write for third-party sites are experts in the niche of the publisher site. Indeed, they will allow to:

  1. Attract a large number of people to the editor's and publisher's blog;
  2. Strengthen the authority of the editor by pointing quality external links to his web space;
  3. Increase the credibility and expertise of the publisher site.

In the majority of cases, guest posting offers benefits to both parties. Indeed, the editor will be able to highlight his website and the publisher will benefit from free quality content for his blog. A win/win relationship between different web players.

But to write a good article, the writer will have to respect certain requirements and rules put in place by the host site.

Among these rules, the publisher may require:

  • An article related to the content present on the site;
  • Let it be unique;

  • The writer should be an expert in his field.

What are the advantages of accepting third-party articles?

As a publisher, there are many benefits to hosting a guest post on your site. Indeed, it will be possible to take advantage of different opinions on a given subject. The third-party editor will give you a fresh look at a subject you know. By benefiting from a different writing style and fresh ideas, you will present your readers with fresh content.

Guest blogging will also give you free content for your site. By letting a third person write for your web space, it will be possible to focus on other tasks such as improving your SEO for example.

Finally, you will have more exposure on social networks. Indeed, it is common for the guest author to promote his article on the various community platforms. This promotion will put your site forward and bring you new readership.

Define strict criteria

In addition to the parameters already mentioned, and to benefit from all the advantages of Guest blogging, it will be necessary to set criteria before accepting a guest article.

Indeed, it is advisable to check certain points when you leave the writing of your article to a third party. Thus, it will be necessary to pay attention to:

  1. Do not allow links in the body of the article, but place them in the author bio;
  2. Allow the writer to insert only one link in his text;
  3. Enjoy an article of at least 1000 words.

If these rules may seem strict, it is mainly to prevent the article from being too short or filled with links redirecting to the editor's site. It is better to establish guidelines from the start and take advantage of quality articles that respect your charter.

The impact of guest blogging on your SEO

Guest posts have a strong impact on your SEO. Indeed, these are excellent ways to strengthen the authority you have in your field and thus progress in the SERPs.

Nevertheless, it is normal to be reluctant to let someone write for your site. By respecting an editorial charter, and by checking the finished article before publishing, you are already reassured about the quality of it.

Before posting a guest post

If all the previous conditions are met, you will need to complete a few additional steps before you can publish it on your site.

First, you will need to verify that the item is unique. For this, you can use many online software like In addition to respecting ethics, unique content will allow you to rank better on Google. Indeed, the search engine does not like duplicates and penalizes you in case of plagiarism.

Also add images to your article. To improve your SEO, it is important that you add images over the text. In case of heavy illustrations, it will be necessary to compress them so as not to harm your SEO. Also fill in the image alt text and add a description to it.

Build your netlinking and place internal links on your article. This will allow you to connect already existing texts with the guest article.

Finally, share your article on your social networks and ask the writer to do the same. Your readers are then aware of the new content and benefit from the editorial talents of your guest.

In short

Guest blogging is a quick and easy way to get quality articles on your site in exchange for some publicity for the editor. Thanks to these texts, you will be able to enjoy many new visitors who will in turn attract other visitors. A significant traffic boost for a minimum of effort.

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