Domain Rating: all the metrics to analyze the value of a domain

 Domain Rating is a numerical ranking metric developed by Ahrefs.

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It is one of the measures most used by professionals to analyze the ranking of a site compared to other sites, especially those of competitors. The domain rating (or domain evaluation) is very useful for studying backlinks.

As a reminder, backlinks are an essential element for search engines to study the authority and popularity of a site.

The domain evaluation has the advantage of giving you an estimate of your score on Google. But before going any further, let's find out what the Domain Rating is.

What is domain rating?

The Domain Rating (DR) or domain evaluation is a formula for calculating the strength of the backlink profile of a website compared to other websites.

The calculation results in a scaled logarithmic score from 0 to 100, with 100 being the best score. Ahrefs presents it as a "less granular version of Ahrefs Rank".

Note that this is not a factor that Google uses in its algorithm.

It is indeed a predictive measure to determine the potential ranking of a domain on search engines. Thus, a site with a high DR has a high chance of being at the top of the rankings in the SERPs.

Data evaluation is always a key indicator for people looking for backlinks from multiple sites.

This gives you an idea of ​​the strength of the number of backlinks you receive on your site. It is also a decision support metric for selecting sites from which to build backlinks.

Why is the domain rating important?

To create a linkbuilding strategy (creation of links), the webmaster compares several websites to retain only the most interesting.

The Domain Rating then serves as a benchmark for comparing the backlink profile of the referring sites in order to get the most out of them. On the other hand, a site with a high DR can benefit from its own link juice with internal links.

The webmaster can create links between his own pages to boost the authority of poor links. A good internal link is an important criterion for increasing the authority of your domain name.

How is the Domain Rating of a site calculated?

The method for calculating the DR of a website is as follows:

  1. Ahrefs calculates the number of unique domains with at least 1 Dofollow link to your website;
  2. Each of these sites is noted with a coefficient which represents its DR value;
  3. The tool also analyzes the number of Dofollow links linked to these sites;
  4. They then apply "a bit of code and mathematical magic" to calculate your site's DR;
  5. The score obtained is presented on a scale of 0 to 100 in order to be easy to interpret.
  6. But beware, having a lot of links from a domain with a high DR improves the quality of that link, but not your score.

Nofollow links do not improve your DR in any way. On the other hand, if the domains that send backlinks to your website see their scores increase, yours will also increase.

Let's take an example to better illustrate the concept of Domain Rating

A website with a DR30 can see its coefficient increase and become DR31. On the other hand, if a site with a DR100 gets more links, its DR score cannot become DR101. It is rather the other sites that will see their score pulled down.

During this time, the sites to which it sends links will see their score improve.

Furthermore, it is important to understand that a site with a low DR that points to a few sites will bring you more value than one with a high DR, but which points to a large number of sites.

Brands therefore have every interest in partnering with micro-influencers to improve their Domain Rating.

Some useful figures

If it can reassure you:

  • Facebook is the only site with a DR100 with over 90.6 billion backlinks.
  • YouTube is in the Top 3 with a DR98.
  • Then come all the other sites, of which 146,455,043 have a DR coefficient between 0 and 5.

You certainly can't do better than Facebook, but you can stand out from the crowd.

If you are still struggling to do so, our SEO agency can help you significantly increase your DR.

We employ various methods such as linkbaiting and backlink building to acquire backlinks to your site.

These netlinking techniques allow you to obtain natural, quality external links from different sites.

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