create a website landing page
The Facebook page is popular and free! With it, you reach all the people who matter most to your business.
Having a Facebook page for a business costs nothing except the time spent filling out about ten fields. It is by far the most economical solution to exist on the web. What is Facebook and how to create a page for your business?
create a website landing page
What is Facebook?
Facebook is a social network created in 2004 by Mark Elliot Zuckerberg, it is the first social network with 2.8 billion users worldwide* and a community of 38 million monthly active users in France**.
Facebook is the most powerful social network for an Internet presence. In 2021, it is essential to be present on this social network, your customers are already there!
Facebook is also:
- 4,100 statuses shared every second,
- 4 million likes distributed every minute,
- 4.75 billion content shared every day,
- 10 billion messages sent every day.
What is a Facebook Page?
Facebook Pages allow companies and brands to share their news and communicate without intermediaries. As with a profile (personal page), you can:
- Personalize your page in the image of your company,
- publish news and organize events,
- add apps...
People who "LIKE" your page and their friends see your page's posts in their newsfeed.
create a website landing page
Why create a Facebook Business Page?
Beyond a free presence on the web, by investing a little of your time, a Facebook page allows you to:
- Extend and optimize your visibility,
- maintain contact with your prospects and customers,
- boost your image,
- let your customers do your advertising,
- manage your e-reputation.
How to create a Facebook Business page?
You can create and manage a Facebook page from your personal account. If you don't have a Facebook profile: start by registering and creating a personal profile.
Once your Personal Page has been created, move on to creating your Pro Page.
Note: If you're creating a Page to represent a business, brand, organization, or celebrity, you must be an official representative of that person or entity.
For a company or institution page, then fill in:
- The category corresponding to your field of activity
- The name of the company
For a local place or business:
- The category corresponding to your field of activity
- The name of the business or place
- Full address and phone number
Choose a short address for your Page, you will certainly need to communicate the address to promote your Page, the simpler it is, the easier it is to find you. You can change the address of your page in "edit settings" after creating your Page.
Profile and Cover Photos
Facebook will then ask you to upload your Profile picture. You can skip this step and come back later while you prepare your profile picture.
To display your logo correctly, prepare your file with Photoshop to obtain an image with a size of 180 x 180 pixels, your logo will thus be fully visible. If your logo fits in a very elongated rectangle, create a variation for social networks.
The next step is adding a cover image with dimensions of 851×315 pixels. Don't forget to take into account the location of the profile picture on the cover. If you don't have Photoshop, you can resize your photos online.
For Facebook, the objective of the cover is to represent the company or the brand, nothing prevents you from using this space to add:
- The price of a product or a promotion,
- contact information (website, telephone, etc.),
- incentives to like and share your Page,
- calls to action for your Fans.
Optimize your Facebook page
Once your page is properly dressed with a nice profile picture and cover, complete all the information on your page. The more your page is well informed, the more it is visible.
The information to add is as follows:
- Opening hours,
- legal mentions,
- a long description,
- your assignments,
- the year of the creation of your activity,
- your products and your rewards…
Don't forget: you must verify your page by leaving a phone number with Facebook, you will then be called and a code will be sent to you. A verified Page will rank higher in search results.
All about Facebook page CTAs
You can also create a "Call to action" or "Call to action" on your page, this button is located next to the "Like" button. You can choose from several Call To Action:
Book now: for hotel or restaurant pages and all those that operate by reservation.
Contact us: for all pages, redirection to a contact form.
Use the application: redirect to a Facebook application of your choice or a download link.
Play: redirect to a game application on Facebook or elsewhere.
Buy: redirect to a product sheet in a store.
Register: redirect to a form to receive a newsletter.
Watch the video: redirection to a YouTube video or channel, ….
Make your page visible
At this point your page is ready and you can start posting and responding to messages and reviews left on your page. To succeed on Facebook, a well-made page is a good start. To be more efficient and more visible, it is necessary to put in place a strategy by respecting the following tips:
- Define a strategy and a target before acting,
- prioritize quality over quantity,
- use the video if you can, it's very viral content,
- engage your fans, be social,
- post according to your audience,
- create at least 50% original content,
- work on the hooks of your publications,
- analyze and track your actions and the performance of your page.
When you are a pro, you can supplement the statistics provided by Facebook with an online analysis tool such as fanpagekarma.com.
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