Want your LinkedIn™ posts to finally get the reactions they deserve?
You have the impression of not reaching your target and you want to know the secrets to remedy this? Do not search anymore ! Here are our 5 tips to make your LinkedIn™ post attractive and finally generate engagement!
Tip #1: Choose the right format for your LinkedIn™ post
When you post on LinkedIn™, you can choose from several post types. The ideal is to vary with several communication media: text, carousel, visual, etc. the solutions abound!
The carousel, a popular LinkedIn™ post
The carousel is a slideshow that you create in a few clicks and it is the attractive publication of the moment. The advantage of this LinkedIn™ post is above all to be able to share several visuals at the same time. However, to continue reading your carousel, the user must click the “next” arrow.
It is therefore essential to create attractive, captivating and interesting visuals to motivate your reader to continue his discovery.
To create a LinkedIn™ carousel, all you have to do is define your slides beforehand and convert them to PDF format. Then, select the “add a document” icon and then the social network takes care of transforming your files into a carousel.
With this type of LinkedIn™ post, present to your community:
- your new range of products,
- your team,
- a concept,
- an exclusive event,
- or even yourself.
Send a valuable message to your audience in an entertaining and lively way!
native video
This type of LinkedIn™ post is more engaging and generally reaches a larger number of readers. Indeed, the videos activate themselves so it is much easier to get caught and also it is a format very popular with Internet users.
To post a video on LinkedIn™, it must:
- Weigh 5 GB maximum and 75 KB minimum;
- Have a minimum duration of 3 seconds;
- Last a maximum of 15 minutes from a computer;
- Or 10 minutes from the app.
Like the carousel, it is easier to be favored by the LinkedIn™ algorithm with a native video. Indeed, they are generally more attractive than the texts. The audience is happy to stay until the end (well, if the content is of good quality).
The classic LinkedIn™ post
It is simply a post in text form. It's the basis on LinkedIn™ and it's a classic that still proves its worth. This LinkedIn™ post can, for example, state the news of your company, give advice, share a good or bad experience or even notify your audience of an exclusive event.
The textual LinkedIn post remains an effective way to convey all types of messages related to your professional activity.
You have the choice to leave this post alone, or to accompany it with a visual, a photo, an infographic or a survey. The latter allows you to animate your community or obtain its opinion for commercial or marketing purposes. Internet users appreciate being able to give their opinion and this generates interaction and clicks, which boosts the visibility of your LinkedIn™ post.
Tip n°2: Bet on the catchphrase to challenge
The catchphrase is key in a LinkedIn™ post. Indeed, on the news feed, only the first 3 lines are visible to users. If the title is not interesting enough, the prospect does not bother to stop scrolling to view all of your content.
On LinkedIn™ you cannot give your post a title, but you just need to highlight the first line by isolating it, for example. To challenge the reader and make an impression, you can play the provocation card, the rant or even share surprising information. The important thing is really to hold the attention of Internet users.
Be careful, we can never repeat it enough, the catchphrase is decisive for the success of your LinkedIn™ post. If you don't stop him in his scroll, he continues to scroll through his feed without reading your post.
Tip #3: Structure your LinkedIn™ post
What could be worse than a cobblestone to dissuade prospects from reading your publication? The structure of your LinkedIn™ post greatly influences further reading. Indeed, to increase its attractiveness, bet on a refined composition. For this, do not place more than 3 sentences per paragraph and try to keep them short. Do not hesitate to use line breaks.
Emojis are also important and are very popular on social networks. In addition to humanizing publications, they bring a friendly touch and provide an organized visual. Please note, LinkedIn™ is not Facebook! Emojis are welcome, but don't forget that your LinkedIn™ posts are intended for your prospects, stay professional!
Finally, hashtags, added sparingly, are beneficial because they increase the visibility of your publication. Indeed, they correspond to one or more chosen keywords preceded by the hash mark. Hashtags help increase the reach of your post because they are categorized by topic and are a source of additional information. Just click on it to find the publications that have the hashtags corresponding to the keyword.
Tip #4: Publish your LinkedIn™ post at the right time
To reach your target, the ideal is to broadcast your content when it is connected. The most popular time slots are very different from social networks such as Facebook™ or Tik Tok™, because LinkedIn™ is a professional social network. Thus, when these first two are visited more in the evening and during the weekend, LinkedIn™ benefits from more traffic during the week and more precisely from Tuesday to Thursday:
- Between 7:30 a.m. and 8 a.m.;
- At noon ;
- Between 5 and 6 p.m.
These times are subject to change, as this is a general statistic. Therefore, we advise you to voluntarily publish during very different hours and days in order to achieve your own statistics by studying their engagement rate.
Tip #5: Don't overuse programming
You are absent ? This is not a problem, because it is possible to schedule a LinkedIn™ post. However, the platform does not offer it, but free or paid applications do the job very well, for example Oktopost™, Buffer™ and Swello™.
Be careful though, if planning an automatic publication has its advantages, there are also significant disadvantages to take into account. Keep in mind that this is an alternative to native publishing.
Indeed, when you schedule a LinkedIn™ post:
- You are not available which means you cannot interact with your audience. So you lose the privilege of linking and interacting with the men and women who comment on your post.
- Your post is less favored by the algorithm, which prefers to boost the visibility of live publications rather than scheduled ones.
